- New trademarks filed with the EUIPO (European Union Intellectual Property Office) might point to new Mercedes-Maybach S-class coupes.
- Two Registered Community Designs (RCD) were filed with the EUIPO in what appears to be a partner organization.
- One application shows an S-class coupe with an S63 front bumper, while the other shows what looks like an S680 with a split-window design.
With the launch of the W223-generation Mercedes-Benz S-class, the brand announced that both the coupe and cabriolet body styles would be discontinued. One year after the launch of the current generation, Mercedes made good on that promise. Now, a pair of trademarks filed with the EUIPO suggest that Mercedes-Maybach may be looking to reverse course.
EUIPO
EUIPO
Both trademark applications were registered this week, with the first showing what looks like a Mercedes-Maybach S-class coupe with the front bumper from an S63. The wheel caps are adorned with the Maybach logo, and the rear decklid clearly sports the AMG badge. The second application looks to feature a Maybach S680 coupe complete with a split-design rear window. Both registrations are set to expire on January 8, 2030.
EUIPO
While neither trademark was actually filed by Mercedes, they still pique our interest. Further investigation shows that both new RCDs were registered by a company called Robu Aktiengesellschaft, the same company that filed a trademark in 2021 that turned out to be the Bussink GT R SpeedLegend built by longtime Mercedes partner HWA AG.
EUIPO
EUIPO
Considering how the 2021 RCD filed by Robu was eventually turned into the ultra-limited Bussink GT R SpeedLegend, it could be that Mercedes wants to use these new filings for its high-end Mythos program. The company announced plans in 2023 for a new series of Mythos cars in an attempt to close the gap between brands such as Bentley and Rolls-Royce.
The first model in the Mythos series (linked below) was the Mercedes-AMG PureSpeed, a 196-mph SL63 that ditched a roof in favor of an F1-inspired halo. Production of the PureSpeed was limited to just 250 examples for the whole world.
2025 Mercedes-Benz E-Class: Dimensions
Cliched as it sounds, the new E-Class is now bigger. Overall length is up 14 mm. All of it has gone into increasing the wheelbase, which is up by 15 mm. The previous generation of the E-Class was already close to S-Class dimensions and this one gets even closer. The sweeping proportions hide the fact that is also taller now by nearly 13 mm. While the designers were at it, they have of course also made it wider than the previous version. The only thing that hasn’t changed is the tyre size which stays on 18-inch wheels. There is only a five-spoke alloy-wheel design on offer.
LxWxH: 5092x1880x1493mm
Wheelbase: 3094mm
Height: 1493mm
Tyres: 225/55 R18
Boot: 510 litres
Also Read: Mercedes-Maybach SL 680 Debuts At Monterey Car Week 2024
2025 Mercedes-Benz E-Class: Exterior
It still looks a bit underwhelming but tries to mix up the new design language with its old-school charm. The new face is distinguished by a star pattern grille with a single horizontal louvre housing the encircled three-pointed star logo. Unlike the outgoing version, there will be no AMG Line at launch so the new E-Class will only come in this Avantgarde body style option. A more, complex headlight set-up which stretches from the front grille to the side fender and a chrome-lined lower lip are some other design highlights up front.
A long bonnet, complete with power domes, a rear set cab and a relatively shorter boot, has similar proportions as before. Goes well with the classic saloon design. What changes though are the door handles which are now flush fit – they pop out when needed. Also, the rear quarter glass is done in a Maybach S-Class style, for effect. At the rear, the tail lamps are split between the movable boot and fixed rear haunches. They have cool, 3D star lights inside.
The W124 was built like a tank and not surprisingly, looked like one too with its squared design. Over the years, an E-Class continued to look like this no-nonsense character it was destined to portray. With the latest generation, it may look the softest it has ever but it exudes more sense of modernity too. The new E-Class LWB will be sold in five exterior colours. All no-nonsense too – silver, grey, black, white and one stand-out blue which you see here.
Also Read: New Mercedes-Benz Launches To Watch Out For In 2024
2025 Mercedes-Benz E-Class: Powertrains
Just like the previous E-Class LWB, this one too will come with both petrol and diesel engine options in the same E200 and E220d spec. Both get a slight upgrade in terms of power and torque. The 48V mild-hybrid system helps with the overboost function which can support the engine with an additional 23 bhp of power and up to 205 Nm of torque for half a minute. This will help improve both efficiency and performance.
The petrol unit is a 2.0-litre, inline four-cylinder (codenamed M254) that makes roughly 195 bhp. Engineers have managed to bring the exhaust gas treatment unit closer to the engine here, which it claims helps the catalytic converter reach its optimum operating temperature quicker while reducing tailpipe emissions.
The diesel is also a 2.0-litre, inline-four (OM645M) that makes just over 200 bhp. Mercedes claims petrol-engine rivalling refinement on this compact and lightweight all-aluminium unit that also employs some Formula 1 engine technology such as the ‘Nanoslide’ engine cylinder barrels. The twin-turbo exhaust is claimed to reduce turbo lag for a sporty start too. Of course, we can only confirm that once we drive it.
The gearbox with both engines is a compact 9-speed automatic, also seen on other Mercedes saloons. A torque converter type unit, this is designed to allow operations at lower revs that result in improved fuel efficiency. The unit is also able to change character depending on the driving mode which can be selected via ‘Drive Select’. In Eco and Comfort modes, shifts with be less perceptible, quieter and more skewed towards efficiency. In Sport mode, the driver will be able to experience faster and more noticeable shifts.
2025 Mercedes-Benz E-Class: Interior
The new E-Class boasts of a larger cabin aided by the significantly longer wheelbase. The backrest of the rear seat can recline almost 10 degrees. It is already inclined at a comfortable 26 degrees and comes with powered base extenders for more (+40 mm) under-thigh support. The floor at the rear isn’t flat though. The centre tunnel is quite prominent. If there is no middle-seat passenger, the centre armrest can be pulled out of the backrest. It is an elaborate unit with cup holders, charging ports and even a wireless smartphone charger. All glass panes at the rear get motorised sun blinds. There is a panoramic sunroof too. For the first time, the rear also gets a ‘chauffeur package’ switch on the left side door that allows the rear passenger to push the front co-driver seat much further ahead and extend the rear left seat into a stretch position. A 17-speaker (including driver headrest), 730W Burmester 4D sound system and an elaborate 64-colour ambient light system that covers the entire car add to the sense of luxury.
At the front, the new E-Class sees even more changes. The biggest among them is the all-new steering wheel and dashboard. The steering wheel now switches to touch-type controls. On the dashboard, there are now three screens. A 12.3-inch unit for the instrument cluster is now complemented by two more (fused into a unit). The latter extends from the centre console to the passenger side. Reminds you about the hyperscreen from the EQS sedan. The main central infotainment screen is a good 14.4 inches while the co-passenger screen is just as big as the instrument cluster. This display can be used to watch videos but is not visible to the driver to avoid distraction.
The new E-Class LWB gets a third-generation MBUX system with an integrated app store for music (Amazon, Apple Music, Spotify), games and productivity. It even features a selfie camera on top of the dashboard that apart from taking selfies (of course) also allows video streaming. This will allow E-Class owners to participate in video conference calls from the comfort of the car, if need be.
The E-Class gets four-zone climate control with an in-built two-stage air purifier. With the screens dominating the dashboard, the front AC vents have been cleverly moved to the border and run across the dash. It features Digital Vent Control which lets you align the air flow from the touchscreen.
There are a lot of ultra-convenience features in the new E-Class such as soft-touch doors and hands-free boot release apart from the usual 360-degree camera and parking assist. The car comes with ADAS features such as Active Brake Assist and Blind Spot Assist but not the full array such as Adaptive Cruise Control and Steering Assist. Which means it is somewhere between Level 1 and Level 2.
The car will be available as a five-seater. There will be three interior upholstery colours to choose from – brown, black and beige (seen here). Only one black wood trim though as seen on the dashboard and centre console. Overall, the interior looks plush yet gimmicky. Well-appointed too, till you dig a bit deeper. But the lack of a few features may not be a deal breaker if Mercedes is able to price it not too far from the version it replaces.
2025 Mercedes-Benz E-Class: First Impressions
The outgoing E-Class retailed at Rs 73 lakh for the E200 and Rs 76 lakh for the E200d (all prices, ex-showroom). Prices are sure to go up with the generation change and the fact that it has grown bigger with an additional set of features for a more comfortable drive. As with all its predecessors, Mercedes-Benz has made this 6th generation E-Class toe the line defined by the first E-Class, the legendary W124. The focus has been on making an improvement over the past generation but not taking it too far away from the core responsibilities of being a properly plush limousine. It looks the part and promises to drive like it too. We will know in a few weeks. Watch this space for the detailed drive review, soon.
