6. Hyundai
Total number of sales in 2024: 75,183 (-4.7%)
Like Mazda, Hyundai is amid an upmarket rebrand. Five models propped up sales, including the Hyundai Kona (+55.4%), Hyundai Sonata (+49.7%), Hyundai Staria (+19.5%), Hyundai Staria Load (+40.3%), and Hyundai Venue (+13.0%). Meanwhile, every other model in the brand’s line-up struggled for sales, including the Hyundai i30, which saw a painful -38.5% sales decrease at a large volume (-7,944) that dropped it from first in the Small < $40K to third behind the Kia Cerato and Mazda3.
Most Popular Hyundai Models in Australia
- Hyundai Tucson: 19,061
- Hyundai Kona: 17,374
- Hyundai i30: 12,682
- Hyundai Venue: 6,949
- Hyundai Santa Fe: 5,392
7. MG
Total number of sales in 2024: 50,592 (-13.3%)
Chinese-owned SAIC Motor Corporation brought MG to Australia only a few years ago, but the brand has made a name for itself by selling some of the most affordable new cars on the market. Every car in its line-up is feature-packed, and the top-selling MG ZS starts from around AUD$33,990 drive-away, which has helped make it the leader in the SUV Small < $45K segment. Several price reductions for the MG MG4 electric vehicle during the year helped bring a 121.3% sales increase for the model. The MG5 also proved to be a sales success with the 3,871 cars sold representing a 61.4% sales increase.
Most Popular MG Models in Australia
- MG ZS: 22,629
- MG MG3: 12,563
- MG MG4: 6,934
- MG HS: 4,552
- MG MG5: 3,871
8. Isuzu Ute
Total number of sales in 2024: 48,172 (+6.2%)
With a facelift halfway through the year, the Isuzu D-Max continues to prove itself as the people’s choice in the dual-cab ute market. It’s a great-looking vehicle, the 4JJ engine is a gem, and the price is competitive with most on the market. The brand saw large sales increases in 2023 and the trend continued in 2024 despite only selling two models. Sales for the top-selling Isuzu Ute D-Max 4×4 decreased by 5.5% but the Isuzu Ute D-Max 4X2 increased by 7.0% to help fill the gap. Meanwhile, the family SUV Isuzu Ute MU-X saw a large sales increase of 27.2% in the year.
Most Popular Isuzu Ute Models in Australia
- Isuzu Ute D-Max 4×4: 24,031 (Isuzu Ute D-Max 4×2: 6,163)
- Isuzu Ute MU-X: 17,978
9. Nissan
Total number of sales in 2024: 45,284 (+15.0%)
What a year it has been for Nissan, climbing back into the top 10 thanks to the Nissan X-Trail sales magnet. The model saw 17,494 sales, which represents a 36.0% increase on the year thanks to its competitive starting price of $37,750 plus on-road costs. Even the outdated Nissan Navara 4X2 and 4X4 saw sales increases of 4.2% and 20.3% respectively off the back of some sharply priced deals around tax time.
Most Popular Nissan Models in Australia
- Nissan X-Trail: 17,494
- Nissan Navara 4X4: 9,032 (Nissan Navara 4X2: 1,031)
- Nissan Patrol Wagon: 8,293
- Nissan Qashqai: 6,560
- Nissan Juke: 1,674
10. GWM
Total number of sales in 2024: 42,782 (+17.5%)
It’s been a year of strong growth for Great Wall Motors which prefers to be called “GWM” in Australia for obvious reasons. The oddly-named and sharply-priced GWM Haval Jolion (from AUD$25,790 plus on-road costs) was the top-selling model for the brand with 14,238 cars sold representing a 26.5% sales increase. Meanwhile, the aptly named GWM Tank 300 continues its upward trend with a 105.4% increase. GWM will be one to watch with a number of competitor Chinese brands entering the market inn the next 12 months.
Most Popular GWM Models in Australia
- GWM Haval Jolion: 14,238
- GWM Haval H6: 8,973
- GWM Ute 4×4: 7,976 (GWM Ute 4X2: 185)
- GWM Tank 300: 3,968
- GWM Haval H6 GT: 3,443
Brands That Fell Outside the Top 10
Finally, we have to say farewell to two brands that struggled for sales this year and fell outside the list of the 10 top-selling car brands in Australia.
Subaru
Total number of sales in 2024: 40,604 (-11.9%)
Subaru had a tough 2024, and the Crosstrek was likely the only positive to take from the year. The Subaru Forester (-17.9%), Outback (-20.7%), WRX (-20.2%), BRZ (-37.7%), and Impreza (-11.9%) all struggled with sales throughout the year.
Most Popular Subaru Models in Australia
- Subaru Forester: 13,445
- Subaru Crosstrek: 11,545
- Subaru Outback: 10,227
- Subaru WRX: 2,188
- Subaru Impreza: 1,833
Tesla
Total number of sales in 2024: 34,754 (-20.88%) (November 2024)
We haven’t received the December sales figures for Tesla just yet, but unless the brand finds another 7,000+ sales it won’t find its way back into the top of the list again. Both the Model Y and Model 3 struggled for sales, and with Elon Musk still at the helm of the company and Chinese competition increasing in our market, it seems time has finally caught up to Tesla.
Most Popular Tesla Models in Australia
- Model Y: 19,392 (November 2024)
- Model 3: 15,362 (November 2024)
