2024 Ford F-150 Platinum and King Ranch
Here’s a humdinger of a question: Which Ford F-150 is the priciest (outside of the supercharged, off-road-trophy-truck-wannabe F-150 Raptor R)? If you guessed the King Ranch, you’re correct. If you guessed the Platinum, you’re also correct. The two luxurious trucks start at the exact same $75,840. Consider them two versions of the same theme, with the King Ranch’s leather-lined interior getting a more traditional, vaguely western-themed luxury vibe with earthier tones and the Platinum going with a sleeker, more urban take with cooler, more modern colorways.
Both trucks get Ford’s Multicontour power front seats with myriad adjustments and massage functions, heating, and ventilation. The second-row seats also are heated, and new-for-2024 is the Pro Access tailgate with its swing-down center section. Special 20-inch wheels are part of the kit on both, too, as is Ford’s 400-hp, 510 lb-ft twin-turbo 3.5-liter EcoBoost V-6 engine. Buyers can upgrade to the PowerBoost Hybrid version of the same engine, which brings 430 hp and 570 lb-ft of torque. Unlike some of the other trucks on this list that take an everything-and-the-kitchen-sink approach, the priciest Fords still offer a few option packages, giving buyers some leeway in customizing the equipment onboard, at least on the Platinum. Those packages are pricey, however, and range from $6,540 to $11,475. Ditto the BlueCruise hands-free driving assistant, which runs $2,100.
- Price: $75,840
- Engines: 3.5L 400-hp/510 lb-ft twin-turbo V-6; 3.5L 430-hp/510 lb-ft twin-turbo hybrid V-6
- Max towing capacity: 10,800 lb
2024 Ford F-150 Lightning Platinum
If the Platinum variant stands atop the F-150 lineup, it stands to reason the Platinum would also crown the all-electric F-150 Lightning family, too. So it does. The Lightning Platinum gets the same dual-motor setup as lesser Lightnings, but with the biggest available Extended Range battery pack; the combo is good for 580 hp and 775 lb-ft of torque, along with 300 miles of EPA-estimated range.
Where the Platinum separates itself from lesser Lightnings is, of course, mostly inside its plush cabin. A standard 18-speaker B&O audio system, the Lightning’s largest 15.5-inch central touchscreen, Multicontour Nirvana power seats, and Ford’s BlueCruise hands-free driving assistant up the Platinum’s game over regular Lightnings. Externally, a set of flashy 22-inch wheels and a panoramic sunroof are the biggest giveaways that this is the $93,990 Lightning Platinum (at least, before applicable EV tax credits cut $7,500 off that price tag).
- Price: $93,990
- Motors: 1 front permanent-magnet electric motor, 1 rear permanent-magnet electric motor; 580-hp/775 lb-ft comb
- Max towing capacity: 8,500 lb
