Sales have come back down to Earth a little bit in 2024, dropping 9.0 per cent compared with the first half of 2023.
There’s a caveat here: deliveries of its new GX SUV have yet to begin, and could boost sales in the second half of this year.
The LBX, the brand’s entry-level SUV, also only recently reached showrooms. Despite this, it’s already the brand’s third best-selling vehicle.
Naturally, the NX remains at the top. It’s also the second best-selling vehicle in the premium mid-sized SUV segment, behind only the Tesla Model Y and besting all its German competition.
| Model | H1 sales | YTD change |
|---|---|---|
| NX | 2906 | +5.0% |
| RX | 1030 | -27.1% |
| LBX | 670 | – |
| ES | 610 | -34.5% |
| UX | 493 | -56.8% |
| LX | 256 | -54.4% |
| LM | 169 | – |
| RZ | 109 | +55.7% |
| LC | 35 | +118.8% |
| LS | 8 | -20.0% |
Volvo: 4741 sales
Volvo sales are down 24.6 per cent on the first half of 2023 as demand for its popular SUVs have fallen.
The XC40, for example, was down 46.9 per cent, ceding its title as Australia’s best-selling small premium SUV.
Volvo’s new EX30 electric crossover has already rocketed up the sales charts, with its 1001 sales year-to-date already pushing it past a swag of other small premium SUVs. That may explain the drop in demand for the XC40.
Besides the EX30, which wasn’t on sale last year, the only vehicle to improve on its position in the first half of 2023 was the niche S60 sedan, which was up 21.4 per cent.
| Model | H1 sales | YTD change |
|---|---|---|
| XC40 | 1696 | -46.9% |
| XC60 | 1144 | -24.5% |
| EX30 | 1001 | – |
| XC90 | 442 | -39.9% |
| C40 | 291 | -57.5% |
| S60 | 85 | +21.4% |
| V60 Cross Country | 82 | -10.9% |
Land Rover: 4018 sales
JLR has a “House of Brands” strategy, comprising the Jaguar, Range Rover, Defender and Discovery brands, however the latter three are all reported under the Land Rover nameplate in VFACTS.
The brand was up 8.2 per cent on the first half of 2023, though its best seller – the Defender – saw a dip in sales.
The Range Rover Sport was breathing down its neck in second place, with just 223 sales separating them.
In recent years, JLR has prioritised production of its more expensive and therefore more profitable models, but this year its entry-level Range Rover Evoque and Discovery Sport have rebounded.
| Model | H1 sales | YTD change |
|---|---|---|
| Defender | 1463 | -9.7% |
| Range Rover Sport | 1240 | +20.7% |
| Range Rover Evoque | 348 | +43.2% |
| Range Rover | 336 | +4.7% |
| Discovery | 273 | +115.0% |
| Range Rover Velar | 180 | -22.4% |
| Discovery Sport | 178 | +23.6% |
Porsche: 3400 sales
Porsche sales are up a modest 5.2 per cent over the first half of 2023, with the biggest gains seen by two of its sports cars: the 911, up 85.1 per cent; and the Boxster, up 100 per cent.
The Macan is down 9.6 per cent as an electric-only replacement waits in the wings.
Porsche currently has just one electric model – the Taycan – which is down 33.7 per cent. A recent report said Porsche was looking at reducing production of the model as luxury EV demand cools.
| Model | H1 sales | YTD change |
|---|---|---|
| Macan | 1475 | -9.6% |
| Cayenne Coupe | 518 | +8.1% |
| Cayenne wagon | 464 | +18.4% |
| 911 | 446 | +85.1% |
| Cayman | 180 | +25.0% |
| Taycan | 163 | -33.7% |
| Boxster | 124 | +100.0% |
| Panamera | 30 | -16.7% |
Genesis: 710 sales
Genesis sales fell 18.5 per cent in the first half of this year, a disappointing turn after its sales grew by 84.4 per cent last year as it continued on an upward trajectory.
The GV70, by far its best seller, was down 12.4 per cent, though a refreshed model is due here before the end of the year.
The only model to post an improvement over the first half of last year was the G80 sedan, up 27.3 per cent.
| Model | H1 sales | YTD change |
|---|---|---|
| GV70 | 452 | -12.4% |
| GV80 wagon | 123 | -25.9% |
| GV60 | 46 | -61.3% |
| GV80 Coupe | 37 | – |
| G80 | 28 | +27.3% |
| G70 | 24 | -50.0% |
Jaguar: 403 sales
Jaguar sales were up 69.3 per cent from a low base.
All models bar the XE and I-Pace were up, just in time for them to all be progressively phased out as the brand is repositioned as a more exclusive, expensive and electric-only brand.
The most dramatic turnaround came from the ageing E-Pace, which was up a whopping 535.7 per cent.
| Model | H1 sales | YTD change |
|---|---|---|
| F-Pace | 219 | +88.8% |
| E-Pace | 89 | +535.7% |
| XE | 45 | -15.1% |
| F-Type | 36 | +16.1% |
| XF | 9 | +125.0% |
| I-Pace | 5 | -75.0% |
Alfa Romeo: 371 sales
The Tonale has given the Alfa Romeo brand a more affordable entry point, and it’s quickly become the brand’s best-selling vehicle.
However, the Giulia enjoyed a boost in sales in the first half of this year, and was up 62.2 per cent.
The Stelvio continues to be one of the least popular vehicles in its segment, with just 76 sold – down 14.6 per cent.
Maserati: 200 sales
Maserati sales slumped 37.3 per cent compared with the first half of 2023, despite the recent arrival of the Grecale.
Despite being the most affordable new model for the brand in a while, Grecale sales have already slumped – they’re down 28.2 per cent on the same period last year.
It’s by far the brand’s best-selling vehicle, however, and outsold the more affordable Alfa Romeo Stelvio with which it shares its platform by more than two-to-one.
Quattroporte stock appears to have dried up, while the Levante and Ghibli have dwindled.
| Model | H1 sales | YTD change |
|---|---|---|
| Grecale | 168 | -28.2% |
| Levante | 19 | -67.2% |
| Ghibli | 8 | -42.9% |
| GranTurismo | 5 | -58.3% |
